This checklist exists because most Filipino recruitment campaigns fail before the first ad runs. The campaign gets blamed. The real cause was a missing fee table, a coordinator with no reply-time norm, or a landing page that answers none of the questions applicants actually ask. Work through the six sections in order. Be honest with the checkboxes. The score at the end tells you whether you're ready to spend.
0 of 30 checked
Section 1
Groundwork
Section 2
Public footprint
Section 3
Content foundations
Section 4
Trust mechanics
Section 5
Funnel wiring
Section 6
Measurement
Scoring
Twenty-five or more: run the campaign. Twenty to twenty-four: fix the gaps in sections one and four first, they compound. Below twenty: do not spend yet. Every unchecked box is a place where marketing money leaks out. The good news is that most boxes cost effort, not budget, and every one of them is a trust signal your competitors are skipping.
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Author
Reel Robin Team
Reel Robin is a content operations agency that produces and publishes organic short-form video at scale — 1,000+ videos per brand per month across a network of 40 branded and themed accounts, plus up to 10 Reddit accounts and up to 10 Instagram/Threads accounts. Videos are produced two ways: custom AI-generated avatars, and b-roll with voiceover assembled by human editors. The team is headquartered in Manila and works US West Coast hours. We run organic distribution only — no paid media.