Glossary
Glossary.
- AI Avatar
- A digitally generated character used to deliver short-form video content.
- Account Network
- A coordinated group of accounts run in parallel by a single brand to multiply organic reach.
- Content Operations
- The end-to-end system of producing, posting, and optimizing high volumes of content.
- Hook
- The first 1–3 seconds of a short-form video that decides whether a viewer keeps watching.
- Organic Reach
- Distribution earned via the platform's recommendation algorithm rather than paid promotion.
- TikTok Farm
- A modern content operations agency producing high-volume short-form video using a network of human-operated accounts.