What does a TikTok content marketing agency actually do?
Three things, ideally: produce content at volume, distribute it across accounts, and measure what works. Agencies that only do one of those three are not a complete solution — they're a vendor for one part of your stack.
What questions should you ask?
How many videos will go live this month? How many accounts will run them? Who edits them and where are they based? What's your turnaround on rapid response? How do you decide which hooks to scale? If they can't answer specifically, walk.
What are the red flags?
Vague volume promises ('we'll post regularly'), no rapid-response capability, no testing methodology, refusing to share work samples, opaque ownership of accounts. Any of these means you're hiring a deck, not an operation.
What should the contract look like?
Monthly output minimums in writing, account ownership in writing, a clear off-boarding clause, and 30-day notice. Anything less is a trap.
How does Reel Robin compare?
We give you all of the above on day one — output committed in writing, accounts owned by you, rapid response on call, transparent reporting. That's the bar.